Urbanscreen. Kubik 555

URBANSCREEN puts on stage the Galerie der Gegenwart in Hamburg (DE) in context with the long night of museums in 2009. Strict forms and the building's puristic concept required a special consideration of the given esthetics.

The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers Galerie der Gegenwart. Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement.

DANIEL ROSSA was responsible for the art direction and decided to use some visualisations of the inside of the building together with other animations.

found via www.todayandtomorrow.net