Arjowiggins by Gregoire Alexandre

Waauuhh this morning, I found this incredible project from ARJOWIGGINS and french photographer GREGOIRE ALEXANDRE.

ARJOWIGGINS is an international paper company that decided to celebrate the launch of it’s new paper range, “curious collection”. They commissioned REFLEXGROUP, a communication agency who found and worked with GREGOIRE ALEXANDRE to make these photos.

LI EDELKOORT was commissioned to define current and future colour trends. The results were then used to inspire the new papers to create a choice of intense, luminous shades.

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GREGOIRE ALEXANDRE by WFW

Making of

Curious Story website

found via http://pan-dan.blogspot.com/